Blogging – The New New Social Media


Today, in Providence, RI (the place where our Team Member, Erik McIntyre, happens to call home), the 2012 Netroots Nation is kicking off as a part of a 4-day media and technology driven convention. Each year, thousands of bloggers, activists and leaders come together in an effort to hone their skills and make connections in order to maximize exposure for their organization’s message or cause. It’s a truly unique opportunity that is isolated to a generation of tech-savvy activists and political bloggers. There are a series of keynote speakers, film screenings and  educational sessions that are designed to inspire the upcoming generation of our nation’s leaders.

It’s remarkable to think that just 10 years ago, an event of this nature wouldn’t even be possible. In today’s Social Media world, with over 181 million blogs worldwide, information is power, and the way you share that information is a way to harness that power. Netroots Nation mainly focuses on the influence of blogs when it comes to political causes, activism, non-profits and other organizations.

As you know, Troup Consulting recently launched this blog with weekly updates that shares my thoughts, opinions and values on topical issues of the day. I enjoy providing you with my distinct point of view, albeit occasionally controversial, but hopefully more thought-provoking. My intention behind my blog is to educate, entertain, motivate and inspire readers to engage with Troup Consulting in our open conversation about the world of diversity in an effort to help our audience see the world a bit differently than you did before.

I take pride in my blog and the words that I write, but I am one of many voices in a world inundated with blogs mostly rooted in pop culture and ranging from the latest fashion trends to movie reviews to what Lindsay Lohan’s Liz Taylor wig looks like. Remarkably, TMZ’s blog has the second largest following next to The Huffington Post. Blogs appeal to people with such a vast number of interests, there truly is one for everyone. Statistically, Mom’s are among the largest growing community in the blogosphere.

With such power at our fingertips, it’s important to remember our Constitution’s First Amendment and Freedom of Speech rights. Everyone has the right to blog what they want and to speak their mind, but for the first time in history, it’s accessible to anyone and everyone. Despite the rapid change in information sharing and the benefits that blogs can reap for both bloggers and readers, this can prove to be very dangerous. Is a blog really a “news source?” Like Wikipedia, blogs are user-based and not all of them contain verifiable facts. Think about it… Anyone with internet access, from anywhere in the world, can have a blog, expressing their opinions and point of view, however radical, absurd, intriguing or fascinating it may be.

That being said, whether you agree with a blogger’s content or point of view, or even the value of maintaining a blog, the power and influence of this medium are undeniable. Within a blink of an eye, a blog post can be Shared, ReTweeted, Tumbled or Pinned, and the power of social media is clear. So, for better or for worse, we now live in a brave new blog world, and it’s here to stay.

And there it is…


About troupconsulting

We're Champions of diversity. It's good for society. It's great for business.
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